Media Kit

Synopsis

When 9 year-old Lincoln Tapp found himself sitting in a meeting, with his parents and school teachers, he had no idea that very moment would set into motion a journey that would change his life forever. He was told he had a learning disability and his education options were limited.

YoungWild is a compelling new series that breaks the mold. A story of how a young man’s battle with adversity leads to an intense passion for bow hunting and a surprising self-discovery. With every new episode Lincoln gets closer to his goal of harvesting all of North Americas 29 big game species. Season One is an epic fair-chase adventure that showcases many impressive accomplishments, including becoming the youngest hunter on record to harvest a Stone sheep with a bow.

YoungWild is not a big production full of scripts, actors and producers. The show consists of family and friends coming together to make Lincoln’s dream a reality. Jim, Lincoln’s father, spends his time hunting and following his son with a camera to document their amazing journeys. Lincoln’s younger sister, Piper, loves to cook and appears in various episodes and online content. She showcases many unique recipes using the various big game animals her older brother harvests throughout the series. YoungWild’s Tapp family is relatable, genuine and the quintessential American hunting family, making it a great show for all audiences, not just hunting enthusiasts.

Target Demographic

YoungWild’s primary target is youth hunters 8-25 years of age. Additionally the show appeals to adult hunters who share family values and participate in outdoor activities with their own children or grandchildren.

The Sportsman Channel Distribution

Television Audience Reach: ~32 Million U.S. Households
In addition to television, The Sportsman Channel features an entirely interactive online community that provides updates and content progressively. Their Blog is updated daily and offers featured posts from YoungWild weekly as the show airs. Sportsman Channel’s Twitter (@SPORTSMANchnl) ~42,000 Followers receive YoungWild updates and new releases.

YoungWild Social Media

Facebook: The YoungWild Facebook page is steadily increasing at ~1500 page likes per week. Total post reach is ~12,000 with our ~65,087 fans. The YoungWild Facebook is a great platform for interacting with fans.
Twitter: The YoungWild Twitter is in its beginning stages with posts becoming more frequent and increasing by 10 followers per week.
Instagram: With an average growth of 30 followers per week, the YoungWild Instagram is the perfect social platform to post exclusive behind the scenes content and it possesses a great opportunity to reach the untouched demographic of youth hunters.
YouTube: We created the YoungWild YouTube channel with seasonal playlists and have seen a 300% increase in viewership and subscriptions. YoungWild’s YouTube is the best platform for us to post and share full-length trailers, gear reviews and recipe videos for consumption.

Show Launch

The weeks leading up to the series premiere of YoungWild consisted of a large social media campaign. Currently, Facebook is YoungWild’s best social space for communicating and sharing content with fans. During premiere week, the number of YoungWild Facebook fans grew by over 8000%. An Instagram account was created and fresh content was posted daily. Using specific hashtags, the YoungWild team was able to narrow the posts down to the target demographic, allowing us to start conversations and increase following. We revamped the entire YoungWild twitter account with a new look and fresh daily content to attract more like-minded followers.

The YoungWild team is going to continue this social media success by producing fresh new content in order to increase following and awareness. YoungWild will take advantage of popular hashtags across multiple platforms. For example , “#throwbackThursday” and “#wildgameWednesday.” In addition, blog posts from both YoungWild and The Sportsman Channel will become more frequently used, as a tool to drive traffic to the website. As added value, YoungWild produced gear reviews and recipe segments will be posted regularly to both the YoungWild website and social media. Due to the nature of YoungWild, there are many behind the scenes opportunities that will continue to make great content for social media outlets in the future.

For more information or to request an episode sample contact the YoungWild team: info@youngwild.tv